The Sun - Essential reading or guilty secret?

As a regular reader of The Sun, online and press, I would definitely say it is an essential daily read. With average daily circulation figures of over 2.7 million and readership figures of over 7.6 million it can be said to be the most influential mediums of communication in print, within the country. The Sun speaks to a varied demographic, on topics from fashion, gossip, news and sport to personal finance and the world of business. The Sun’s presence online and tabloid press form have proved to be a successful formula extending their reach even further. These facts speak for themselves and prove how important The Sun is to people.

I read The Sun most days in the morning on print, mainly to read the current affairs and sports news; however, I can’t help but not read the celebrity news, gossip and even The Sun City section. I do this again about three more times during the day online to catch up with the days events. Even though I probably read the paper as a ‘guilty secret’, I now realise how influential it is to me and other people like me.

Moreover, newspapers in general are important to a lot us; even more so for businesses who communicate to the public through advertisements and PR. Newspapers like The Sun remain as one the sources to gather credible, reliable and enjoyable journalistic news. Even though the emergence of fragmented and targeted media like news sources online, papers like The Sun still play a huge part to us and businesses.

Few bits and bobs I've written in the past...

The recent acquisition of Cadburys, a British brand we all grew up with, by Kraft, an American cheese-maker, did not go down well with the British public and the employees of Cadburys.

The British public did not know about Kraft and their sudden emergence only to takeover Cadburys hit the public's emotional nerve. Kraft also made false promises to employees about factories being kept open which they did not fulfil.

These two flaws should have been better planned prior to making their takeover intentions public. Now they suffer a tarnished reputation for both brands Kraft and the ‘American’ owned Cadburys.

 

BP has had an overhaul in its’ reputation, from being one of the oil and gas market leaders to becoming a disgraceful ‘British’ company with a lose cannon of a Chief Executive – Mr Tony Hayward. After the deep water horizon disaster in the Gulf of Mexico BP was disowned the American half the world and became a British problem. The oil spill and lose mouthed Tony Hayward turned the reputation of BP upside down. Not only did this cause disarray amongst the public, the financial credibility tumbled in stock market as BP shares dropped record low. BPs’ reputation is yet to recover.

You should employ me because...

...because I’m worth hiring!

I'm a recent graduate with a bit of experience in PR gained through an internship with Brunswick Group last summer and working as press office assistant at my old university, here and there. Although I haven't got much experience, I can reassure you I'm different. Let me emphasise this, I bring things to the table that others won’t even think of. I’m not talking about being hardworking, punctual or having the willingness to learn, no, because that should be a given. What I’m talking about are the following:

• I have a sense of humour.

• I am a brilliant communicator; I have the ability to converse with beings of all ages, backgrounds and intellect.

• I speak three languages – English, Bengali and Urdu.

• I am a firm believer of teamwork, not because people just say it, but because I have experienced it in life and through it, I have achieved a lot.

• I go out of my way to get things done! I stick to my words and don’t take the easy way out.

• I have written a 100 odd paged thesis on Online Customer Experience Management (CEM); the first ever research on online CEM and it’s due to be published soon, hopefully.

• I volunteer for the Metropolitan Police as a Special Police Constable twice a month which keeps me in touch with reality and provides me with a whole array of skills.

• I am an honest person, honestly! I don’t believe in lying at all. I am who I am and will not change for anyone, but I have the ability to adapt.

• I am social media crazy. I’m active online through Facebook, Twitter, FourSquare, Blogger and Linkedin.


• I don’t think conventional means always work, that’s why I’ve been blogging to PR myself.

• I’m quite technically savvy, I coded most of my blog and I can use most computer based publishing platforms fluently; all of which I have taught myself.

• I am always striving to learn and I appreciate criticism. I strive to become as good as I possibly can.

• Finally, I hope I’m a good enough writer and you've enjoyed reading my reasons on why someone should hire me!