Few bits and bobs I've written in the past...

The recent acquisition of Cadburys, a British brand we all grew up with, by Kraft, an American cheese-maker, did not go down well with the British public and the employees of Cadburys.

The British public did not know about Kraft and their sudden emergence only to takeover Cadburys hit the public's emotional nerve. Kraft also made false promises to employees about factories being kept open which they did not fulfil.

These two flaws should have been better planned prior to making their takeover intentions public. Now they suffer a tarnished reputation for both brands Kraft and the ‘American’ owned Cadburys.

 

BP has had an overhaul in its’ reputation, from being one of the oil and gas market leaders to becoming a disgraceful ‘British’ company with a lose cannon of a Chief Executive – Mr Tony Hayward. After the deep water horizon disaster in the Gulf of Mexico BP was disowned the American half the world and became a British problem. The oil spill and lose mouthed Tony Hayward turned the reputation of BP upside down. Not only did this cause disarray amongst the public, the financial credibility tumbled in stock market as BP shares dropped record low. BPs’ reputation is yet to recover.