Any press is good press?

They say any publicity is good publicity, right?

Rebecca Black with her song Friday has become the latest YouTube sensation with over 65,877,519 views in 3 weeks.



She is now being compared to Justin Bieber. Although several people are loving the song, others are slamming her saying it's a parody. The video's got so much buzz that within days YouTube piled up with tons of response videos. Rebecca has since had numerous television and newspaper interviews as well as praise from artists all over the globe, even though her masterpiece is being dubbed the "worst song ever."

In an interview with the The Sun, Rebecca confirmed that she has started recording material for her debut album.

Now this brings us to the publicity this saga has generated. "They" say any publicity is good, right? Well yes, because in the case of Rebecca it has worked. The girl can barely sing even with all the auto-tuning - which hasn't improved anything, she has created a massive viral attached to her name, on the verge of gaining a professional recording contract, rumored to have made close to a $1million already through iTunes and on top of all that, she's thirteen and everyone knows her.

In business or PR Weeks 'old' measurement tool, advertising value equivalent (AVE) context, the brand Rebecca Black has done very well indeed!

My first post using Blogpress

Having decided to try and blog more often than I do currently, I downloaded this, Blogpress application for the iPhone.



I realised the only solution for me would be to look for a tool that I could use on the go, on my iPhone. Hence, after reading to of reviews on App store and scouring through forums I decided to go for Blogpress.

So, this is my very first attempt at using this app. Hopefully everything comes out alright when viewing it through a web browser so I can write a nice update on how good this app was.

Update

This app works fantastically. Have a look for yourself.



My formatting on the blog is exactly the same, nothing has been altered, which is brilliant. It's as if I posted via blogspot online.

I'm very impressed with the Blogpress app. They shall be getting a 5 star review from me.

Hopefully this will be the start of regular blog post. Stay tuned!

Tips and Tools for a Junior in PR

As a junior in PR a lot of time is spent on research and compiling information for clients. So I thought, as a junior myself, it would be useful to share some the tools that I use on daily basis to make my job easier.

Hope they help!

• Set up alerts: Use various services to create tracking and alerts for keywords and any other information that is relevant to the research – A useful tool is Google alert.

• Set up news and RSS feeds: useful for tracking news on clients, competition and the industry they operate in. I use Google Reader and share my news with my team via Delicious.

•  Be active through different new media and social media platforms. It helps on a personal note as well as being very affective when conducting research on behalf of clients. I am active via Facebook, Twitter, Four Square, Blogger, LinkedIn, Skype and others that I can’t think ok!

• Use a dashboard: Create your own social media monitoring dashboard in order to keep all of your research in one place – I use Tweetdeck.

• Utilise PR specialist databases: don’t make your job harder than it already is; use tools that you have present at your place of work. We use Gorkana and Features Exec.

• Buy a diary: help manage your time effectively and organise yourself. A day in a PR role involves doing tons of tasks so being organised is a MUST. I use Microsoft Outlook calendar as I can share and view my colleague’s calendars.

Other tools that maybe useful while conducting social media research.

Written by me on CommsTalk - http://commstalk.ning.com/profiles/blogs/tips-and-tools-for-a-junior-in