Any press is good press?

They say any publicity is good publicity, right?

Rebecca Black with her song Friday has become the latest YouTube sensation with over 65,877,519 views in 3 weeks.



She is now being compared to Justin Bieber. Although several people are loving the song, others are slamming her saying it's a parody. The video's got so much buzz that within days YouTube piled up with tons of response videos. Rebecca has since had numerous television and newspaper interviews as well as praise from artists all over the globe, even though her masterpiece is being dubbed the "worst song ever."

In an interview with the The Sun, Rebecca confirmed that she has started recording material for her debut album.

Now this brings us to the publicity this saga has generated. "They" say any publicity is good, right? Well yes, because in the case of Rebecca it has worked. The girl can barely sing even with all the auto-tuning - which hasn't improved anything, she has created a massive viral attached to her name, on the verge of gaining a professional recording contract, rumored to have made close to a $1million already through iTunes and on top of all that, she's thirteen and everyone knows her.

In business or PR Weeks 'old' measurement tool, advertising value equivalent (AVE) context, the brand Rebecca Black has done very well indeed!