As a junior in PR a lot of time is spent on research and compiling information for clients. So I thought, as a junior myself, it would be useful to share some the tools that I use on daily basis to make my job easier.
Hope they help!
- Set up alerts: Use various services to create tracking and alerts for keywords and any other information that is relevant to the research – A useful tool is Google alert.
- Set up news and RSS feeds: useful for tracking news on clients, competition and the industry they operate in. I use Google Reader and share my news with my team via Delicious.
- Be active through different new media and social media platforms. It helps on a personal note as well as being very affective when conducting research on behalf of clients. I am active via Facebook, Twitter, Four Square, Blogger, LinkedIn, Skype and others that I can’t think ok!
- Use a dashboard: Create your own social media monitoring dashboard in order to keep all of your research in one place – I use Tweetdeck.
- Utilise PR specialist databases: don’t make your job harder than it already is; use tools that you have present at your place of work. We use Gorkana and Features Exec.
- Buy a diary: help manage your time effectively and organise yourself. A day in a PR role involves doing tons of tasks so being organised is a MUST. I use Microsoft Outlook calendar as I can share and view my colleague’s calendars.
Other tools that maybe useful while conducting social media research.
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