- Start with business need - don't jump on the bandwagon
- Look at how mobile enhances communications already in place
- Don't just replicate what you have online
- Consider how to deliver on the expectation of instant interaction
- What happens when a two-way dialogue with consumers has been established?
- Decide what is most useful to the customer and base the app on that
- Utility apps last longer than those based on entertainment
- Find a specialist app developer - they provide technical expertise and offer valuable relationships with the wider industry
- Just because it seems everyone has a smartphone, don't assume your target audience does
- Mobile websites or messaging (SMS or MMS) have far greater reach
Source: Mobile Marketing Association
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